What if you experienced an EPIC response from your marketing message? You know, just a boatload of prospects contacting you to serve their product or service needs?
It takes intentional connection…
Instead of sending out massive standard mailings, posting information that gets little or no response or spending too much money on lead generation platforms that show a meager return on the investment…intentional connection is the communication transformation you need.
Being heard in a noisy and fractured marketplace is more challenging than ever! If you are looking for strategies that guarantee epic response and high visibility, then you need to accelerate the impact from standard to supercharged!
Transforming your marketing doesn’t require fancy platforms, lots of money or hiring a creative team. What it does take is focus on delivering messaging that resonates with what the consumer will find engaging, not what the industry dictates. This strategy isn’t revolutionary, but critical to getting, retaining, and engaging the attention of your target market.
Here are a few tips to power up your visibility to make you shine in your marketplace.
- Think RELEVANCE. What really interests your community is information about THEM! Of course it is important and interesting to learn what is happening in THEIR vertical, but to snag their attention, shoot for hyper local versus global details. We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that is pertinent to their needs you are more likely to grab their attention and begin building your brand as their valuable resource.
- Specialize. Expertise is the key to connection, especially for the younger generation of consumers. They’ve learned to get specifically what they want when they want it. In order to respond to that need, a savvy sales professional focuses on very specific information that helps the prospect to make an informed decision This strategy of “narrowcasting” versus “broadcasting your messaging helps to monitor and measure which of the many communication and marketing channels is working to get the attention and engagement of your target market. Include both traditional and online marketing specifically designed to target a particular market segment and it will show an increased return on your investment of time, energy and resources.
- Coordinate the messaging with Congruency. Think “purposeful posting” when it comes to social media. Many sales professionals use social media, but aren’t getting the results. Just posting is better than not, but when you deploy a strategy of consistency you propel yourself ahead of the industry standard. As an example, if your goal is becoming the “celebrity authority” in a specific vertical, be prepared to cover all channels of messaging. Create a powerful short introduction video for your YouTube channel, citing issues, and problems and offer various solutions that others have found valuable. Post regularly on Facebook and Instagram to be present where your “tribe” may get their information. Integrate this same messaging as the local resource and expert with traditional market updates, interesting facts, and upcoming trends. Offer a reason for commentary that promotes conversation for higher engagement.
Marketing requires messaging that is relevant, engaging and valuable. To boost your brand and visibility, start connecting with intention and value to be the rock star of your marketplace.